20210206215600.0 0892-0591 0892-0591 0892-0591 Journal of direct marketing. http://www3.interscience.wiley.com/cgi-bin/jhome/30002986 0892-0591 Journal of direct marketing (Print) Journal of direct marketing. Journal of direct marketing (Print) http://www.sciencedirect.com/science/journal/08920591 0892-0591 New York (State)